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BENEFIT They're Real! Tinted Eyelash Primer Brown 8.5g

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or 6 weekly payments of $8.00 Laybuy

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Mink-brown tinted eyelash primer.

  • Tint, define, prime lashes
  • Water-resistant
  • Can be worn alone or with mascara


Your Partner in Prime!

Tint, define AND prime lashes! Wear this innovative, mink brown primer alone to give lashes a feathery, natural look. Wear they're real! tinted primer with they’re real! mascara to dramatically boost length & separate for beyond belief lashes. The high-performing gel formula is water resistant and conditions with provitamin B5.

  • 89% said lashes had a natural look
  • 91% said it was soft enough to layer with mascara 6 hours later
  • 94% said it defined lashes when paired with they’re real! mascara
  • 92% said it boosted length, lift & separation when paired with they’re real! mascara



Two's Company

Wear it alone... or with the one you love. Apply they're real! tinted primer with the custom ExtraFlex brush... specially designed to move with lashes for separation beyond belief! Wiggle the wand at the base of lashes, then sweep upwards from root to tip. Ready to amp up the drama? Layer your favourite mascara on top for an honestly gorgeous finish.



FREE for orders $50 and over. Orders under value of $50 (including any promotional code used) incurs a shipping fee of $6 nationwide.


For most areas orders are shipped overnight on business days, but may take up to 3 business days from the day it was fulfilled. In some remote areas delivery can take up to 10 business days. Delays can be expected due to the overwhelming demand for courier services during COVID-19, so deliveries can take more time than usual.

We aim to fulfill the order as soon as we receive it on the same business day during opening hours, once the order is fulfilled in store you will receive a notification.

We want to make sure your product gets to you safe and sound, so by default we require a signature on all of our deliveries. If you prefer not to, please add in any other instructions in the cart notes during checkout.


We accept returns of unused, unopened and undamaged items in original condition and the product is eligible for return within 30 days of purchase. Some items may not be eligible for a return, please refer to our excluded items list below or contact us if unsure.

Click here for our full delivery and returns information.