La vie est Belle exudes the simplicity of truth and sincerity, just like quintessential French beauty; that famous radiance that goes beyond beauty. If "life is beautiful", it is because we choose it to be so. And also because we want it to be so.
It cannot be imposed on us. More than an observation, it is an approach. We are all in search of our own happiness and build it our own way. La vie est belle is a mantra of a new era.La vie est belle makes life more beautiful.